Recently added to the portfolio is ÉLAN Vital, a casual avant-garde ready to wear diffusion line. With regularly updated designs, this line is proving very successful with busy women who do not want to compromise on elegance or comfort in their daily wear. Silk is a fabric that is very dear to my heart. Perhaps because it is embedded in nostalgia and distant memories from my childhood. In a way, i have always associated silk with evening elegance. The nation probably stems from seeing my grandmother wear some gorgeous silk ensemble or the other for dinner parties – the association has been slowly fermenting since then.
Elan Silk Collection 2018 Launching Soon Our silk collection will be launching online on www.elan.pk and at retailers nationwide on 11th November 2017. Prebooking starts on our website on the 9th November at midnight. Stay tuned for more updates. ÉLAN is synonymous with elegance, opulence and luxury. Established in 2006, the fashion powerhouse earned early success because of its intricately detailed and luxurious evening and bridal wear and tasteful body-conscious silhouettes. In addition to its coveted couture, ÉLAN produces a luxury prêt-a-porter line. ÉLAN silk, the brand’s wildly successful seasonal unstitched printed fabric collection was first launched in 2012 and has quickly become a winter must have.